Our first sweatshirt
Strike True.
A shield with a crossed hammer and shuttle on the back, and the round Anvil & Loom badge on the sleeve. Strike True is the first piece of clothing we are making, and it is nearly ready.
It isn't on sale yet. Follow along and you'll see it first.
The story
Forged and woven.
Two old crafts sit behind the name. At the anvil, metal is heated and struck until it holds its shape. At the loom, thread is passed back and forth until it becomes cloth. One is fire and force, the other patience and rhythm.
Anvil & Loom brings them together: the hammer and the shuttle, crossed on one shield. Everything we design starts from that idea: things made with care, meant to last, worn by people who like to make things too.
The forge
Hammer
Heat, strike, shape. The anvil gives us our grit and the steel grey in our colours.
The loom
Shuttle
Thread by thread. The loom gives us the craft of cloth, and the reason we make clothing.
Strike True, up close
Real photos of the real thing.
These are photos of our own Strike True samples, in sage green and black. No renders, no AI.
The range
What we're making.
Strike True comes first. After it, we plan to grow the range one piece at a time. None of it is on sale yet.
Crewneck sweatshirts
Starting with Strike True.
Hoodies
The same crest, with a hood.
Tees, long sleeves, zip-ups and hats
Planned for the range, with joggers later.
Available now
Digital art and downloads.
While the clothing is on its way, our original art is ready: printable wall art, phone and desktop wallpapers, and print-ready designs, all as instant downloads.